Top Beauty Retail Apps Performance in Argentina: Q2 2025

In the second quarter of 2025, the top beauty retail applications in Argentina showcased varied performance trends on the unified platform, combining both iOS and Android data. According to Sensor Tower, these apps exhibited distinct patterns in weekly downloads and active users, offering insights into their market engagement.

Natura Latam demonstrated a dynamic trend in its weekly downloads, reaching a peak of approximately 16.7K in mid-May. Active users fluctuated, peaking at around 220K in early June before settling at roughly 182K by the end of the quarter.

The Avon APP experienced a notable spike in downloads early in April with about 12K, followed by a decline. Its active users maintained a steady range, peaking at 42K in early April before a gradual decrease to around 27K by June's end.

Violetta Cosméticos 2.0 saw moderate download activity, peaking at 1.1K in mid-May, with downloads generally stabilizing around 700 towards the end of June.

SERLACA maintained a consistent download rate throughout the quarter, peaking slightly at 625 in early May, with minor fluctuations.

Finally, Nu Skin Vera exhibited a gradual increase in downloads, starting from 277 in late March and reaching 386 by the end of June. Active users increased steadily, reaching over 2.2K by the quarter's close.

These performance insights highlight the varying engagement levels across different apps in the beauty retail sector in Argentina. For more detailed analytics and insights, visit Sensor Tower's platform.